Shopping is done on a large scale nowadays. The reasons for these are many such as banner ads, TV's, radio and mobile ads etc. People are always in search of something which is of high quality and available at cheap rate. Also they lack free time due to their busy schedule and therefore Online shopping has gained a lot popularity in the recent years. I have listed the top 5 reasons for online shopping to be sucessful in India.
1) Mobile Devices are becoming cheaper
As we all know the advanced technology that is being used in developing hand held devices like mobiles, Ipads, Tablets is no less than what is being used in your PC or laptops. People surfing the internet on mobiles devices has increased considerably. Figure below shows the statistics of people using mobile devices worldwide.
Since the year 2010 there has been a rise of 192.5 % in the people using mobile phones. That shows us that people are using internet when they are travelling or away from their home. Suppose they feel like buying a book they will search from online book store through their mobile device and buy it if they like it. Rather than searching a nearby store, visiting that store and buying the book from them.
2) E-payment can be done via cell-phones
3) Life is busy
4) Functionality of E-commerce websites
Comparing function : A user browses for a product he can add it to compare list and then he can continue browsing for other products of the same category if he likes some other product he can compare both the product and choose accordingly which one suits him better according to price and quality.
Discount on VISA and credit card purchase: Some sites provide special discount if you purchase using visa credit or debit card.
5) Newsletters in your inbox
Each online shopping portal has a newsletter sign up. When you enter you e-mail id into that sign up. You get newsletter updates whenever the store launches any new category of products or latest offers.